Celebrity Advocates of CBD

We’re used to celebrities being on the cutting edge of the latest trends and hot topics, whether they’re sporting the newest designer styles, being the first to debut the tech-savvy gear, or topping the guest list at the hippest restaurants and nightclubs in the world. With CBD becoming one of the biggest trending topics to sweep the globe in a long time, it’s no surprise that a number of famous actors, musicians, athletes, and reality stars have proudly voiced their support for this all-natural, plant-based product.

CBD, or cannabidiol, is showing up everywhere from your local coffee shop to hip cocktail bars, and a growing number of people are adding it to their regular routines. Included in the ever-expanding base of everyday CBD consumers are a wide variety of celebrities, many of which have stepped into the limelight as advocates for the CBD community.

Here are just a few of the celebrities that are among the many famous faces in the CBD movement.


Kim Kardashian West

Whether or not you consider yourself a fan of Kim Kardashian and her family’s billion-dollar empire, you can’t argue that she has a reputation for appreciating the finer things in life. As it turns out, CBD is on her list of favorite things, as evidenced by the CBD-themed baby shower she recently threw to celebrate her youngest child. 

Her Instagram feed and stories were full of CBD goodies and CBD-themed activities, which she simply captioned with, “Yesterday I had my CBD baby shower… thank you to everyone who celebrated baby #4 with us! It was perfect!” Celebrity guests such as Chrissy Teigen participated in make-your-own CBD oils and bath salt stations, as well as meditative sound baths. In addition, in a recent People magazine interview, Kim talked about how CBD has been a significant addition to her regular routine: “How do I do it all? It is exhausting. I just say CBD. [laughs] But I do… that has gotten me through a lot… I got into CBD a few months ago. It’s saved my life. Even to sleep at night. I like the gummies.”


Whoopi Goldberg

Whoopi Goldberg has the unique distinction of being one of the very few entertainers who have won Emmy Award, a Grammy Award, an Academy Award, and a Tony Award, but she’s also made a name for herself as an advocate for CBD. She partnered with Maya Elisabeth, a well-known leader in the medical cannabis industry, to found Whoopi & Maya. Their brand earned national attention when they debuted CBD products intended specifically for women dealing with the frustrating symptoms of menstrual pain, earning themselves a serious fan base that’s held on strong ever since.

A recent Forbes article quoted Goldberg as saying, “It continues to help me feel better as I get older. I‘m a big fan of our products and my vape pen… they provide me relief as I get older… Our goal is to make you feel better, not get you high. We’re not saying our products will work for everyone, but I think it’s worth trying.” With Whoopi herself believing strongly in her decision to make CBD a part of her everyday life, it only made sense that she ventured into the business herself.


Alessandra Ambrosio

If you aren’t familiar with Alessandra Ambrosio’s name, you’re sure to recognize her face – after all, she’s one of the most famous Victoria’s Secret models of all time. The annual Victoria’s Secret fashion show is one of the most widely-watched fashion events of all time, with many people tuning in just to see the creative and dramatic costumes donned by some of the world’s most beautiful models. 

With the world’s eyes on her as she struts her stuff on the runway, it makes sense that Ambrosio would put serious time and energy into getting ready for the big event. When interviewed by Well + Good, she credited CBD as an important part of her preparation process: It’s hard because the mind gets anxious, so I try CBD oil and I think it helps.”


Montel Williams

For years, Montel Williams served as a hugely popular daytime television talk host, covering a range of topics – some controversial – on his show. But now, he’s devoting his efforts to bringing CBD to the forefront of the conversation, launching his own line of medical-grade CBD products and constantly raising awareness through posts on his social media platforms.

When Williams was diagnosed with multiple sclerosis in 2000, he began a long and arduous journey that would eventually be the catalyst for his CBD advocacy. In an article published by Forbes, he said, “A credible doctor told me not to stick a needle in myself every day, not to take four pills a day, but to try cannabis. It took about two and a half months to switch over, and I’ve had cannabis in my system every day since.” After that, he started working to advocate for CBD and other cannabis-related efforts across the country, particularly focusing on raising awareness in the veteran community: “I spent 16 years figuring out how to use [CBD] to work best for me, and developing things I know work for me, and I want to share what I’ve learned with others.”


Jennifer Aniston

Jennifer Aniston is America’s sweetheart, but did you know she’s also a fan of CBD? In a recent interview with US Magazine, she said that she believes that “CBD helps with pain, stress, and anxiety… It has all the benefits of marijuana without the high.” Considering the amount of buzz she’s created with her forever-young look, decades of industry success, and seemingly laidback, friendly personality, it’s no surprise that many everyday CBD consumers are pleased to hear she’s part of the community. 


Gwyneth Paltrow

Gwyneth Paltrow is typically best-known for her appearance in a variety of Hollywood blockbusters, but she’s also the founder of the lifestyle brand, Goop. According to the brand’s mission, the ultimate goal is to illustrate how making better, more thoughtful choices – whether that’s in connection to food, home, wellness, or beauty – can have a direct effect on your health and happiness. 

With that in mind, it makes sense that Paltrow and CBD are a natural match made in heaven. Many CBD advocates have praised her for her efforts to normalize CBD, especially as Goop features a number of articles discussing ways to incorporate CBD into readers’ everyday lives. With topics like CBD-infused cocktails, CBD brownies, CBD bath bombs, and more, there’s no shortage of cannabidiol-centric content covered by Goop, making it a great place to learn more about your favorite cannabinoid.


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