Always the favorite brand of electronic cigarettes among celebrities, news stories involving the stars and our e-cigs are nothing new. However, that doesn’t mean it’s any less exciting! So, this week was a big one for Twilight’s Robert Pattinson, who made his first post-breakup appearance on the Daily Show. While of  course we’re happy he’s getting himself some much needed time to socialize and enjoying the fruits of his labor at a premier party, what made us especially excited was that he was doing so with an e-cigarette in hand! Attendees noted that Robert looked happy, and was casually relaxed as he drank a few bottles of beer and puffed on an electronic cigarette at the venue’s outdoor terrace.

South Beach Smoke e-cigs are pretty popular in Hollywood, after our starter kits were included in the 2011 MTV Movie Award gift bags given to celebrities, the popularity just exploded! Robert himself is no stranger to South Beach Smoke, as he and his now-ex-girlfriend Kristen Stewart were known to smoke them after being given Deluxe Starter Kits. South Beach Smoke has been featured numerous times in magazines such as the New York Post, OK!, and Star Magazine, and are the preferred alternative cigarette of stars like Uma Thurman, Trace Cyrus, JWOW, Jerry Ferrara, Jenny McCarthy, Mel Gibson, and Karina Smirnoff.

Cigarettes and Hollywood have always gone together, but times are definitely changing. The mess, the stigma, and the toll that tobacco takes on the health are not cool for anyone. With the tremendous marketing that now occurs to encourage the youth from smoking, younger generations are just not interested anymore. So, while Robert Pattinson seems to be moving on from a whole chapter in his young life, we are really glad he’s doing it with e-cigarettes! May his future be bright and smoke free!